Corporate Strategy & Transformation
Strategic advisory services covering corporate and business unit strategy, organizational development, operating model design, performance improvement, and market growth strategies.
Corporate & Business Unit Strategy
Define and align corporate and business unit strategies for sustainable competitive advantage.
View OverviewOrganizational Development & Operating Model
Design and implement effective organizational structures and operating models aligned with strategic objectives.
View OverviewExport & Market Entry Strategy
Develop data-driven export and market entry strategies for regional and international expansion.
View OverviewIn today's rapidly evolving business landscape, organizations need more than incremental improvements — they need strategic clarity and the capacity to transform. EDAMA's Corporate Strategy & Transformation practice helps organizations define where they want to go, design how they will get there, and build the organizational capability to execute. Whether you are a family business professionalizing your operations, a mid-market company preparing for international expansion, or a large enterprise navigating disruption, our strategic advisory team brings structured methodology and regional expertise to guide your transformation journey.
Our approach integrates strategic analysis with practical implementation support, ensuring that strategies don't remain on paper but translate into measurable business outcomes. We draw on proven frameworks — PESTEL, SWOT, TOWS, Porter's Five Forces, and the Balanced Scorecard — tailored to the specific context of Middle Eastern and North African markets. With engagements spanning banking, telecommunications, energy, manufacturing, logistics, and government sectors across five countries, we bring both global best practices and deep local expertise to every engagement.
Corporate & Business Unit Strategy
Every successful organization operates from a well-defined strategic foundation. Our Corporate & Business Unit Strategy service begins with a comprehensive diagnostic of your organization's current position — analyzing your industry landscape, competitive dynamics, internal capabilities, and stakeholder expectations. Using structured frameworks including PESTEL environmental analysis, Porter's Five Forces, SWOT analysis, and value chain assessment, we build a clear picture of where you stand today.
From this foundation, we work closely with your leadership team to define a compelling strategic direction. This includes articulating or refining your vision, mission, and strategic objectives, identifying the key strategic themes that will drive your competitive advantage, and developing a balanced scorecard that translates strategy into measurable targets across financial, customer, process, and learning dimensions.
Our strategic planning process doesn't stop at documentation. We develop detailed implementation roadmaps with clear milestones, resource requirements, and accountability structures. We also establish the governance mechanisms needed to track execution and adapt to changing conditions — because in our experience, the gap between strategy and execution is where most organizations struggle.
We have supported strategic planning engagements across banking, telecommunications, energy, manufacturing, logistics, and government sectors, helping organizations achieve sustainable competitive positioning in some of the region's most dynamic markets.
Key Deliverables
- Strategic assessment & environmental scan
- Corporate strategy document
- Business unit strategic plans
- Balanced scorecard with KPIs
- Implementation roadmap with milestones
- Strategic governance framework
Who Is This For?
CEOs, executive teams, and business unit leaders seeking strategic clarity and a structured path from vision to execution. Particularly valuable for organizations entering new markets, facing competitive disruption, or undergoing leadership transitions.
Organizational Development & Operating Model
When strategy changes, organization must follow. Our Organizational Development & Operating Model service helps organizations design and implement the structures, processes, and capabilities needed to deliver on their strategic ambitions. We take a holistic view of the organization — examining structure, governance, processes, talent, culture, and technology — to identify gaps between the current state and the desired operating model.
Our methodology begins with a thorough organizational diagnostic using the McKinsey 7S framework, assessing alignment across Strategy, Structure, Systems, Shared Values, Style, Staff, and Skills. This diagnostic reveals the root causes of organizational friction and identifies the highest-impact improvement opportunities.
We then design a target operating model that addresses these gaps — defining clear organizational structures, reporting lines, decision rights, key processes, and role profiles. Where needed, we support the development of job descriptions, competency frameworks, and performance management systems that reinforce the desired behaviors and outcomes.
Crucially, we recognize that organizational change is fundamentally about people. Our change management approach ensures that stakeholders understand, accept, and adopt new ways of working. We develop communication plans, training programs, and transition roadmaps that minimize disruption and accelerate adoption.
Key Deliverables
- Organizational diagnostic (7S assessment)
- Target operating model design
- Organizational structure & reporting lines
- Role definitions & competency frameworks
- Change management plan
- Transition roadmap & implementation support
Who Is This For?
Organizations undergoing restructuring, mergers, rapid growth, or strategic transformation. Ideal for companies whose current structure no longer supports their strategic direction or market demands.
Export & Market Entry Strategy
Entering new markets presents significant opportunities — and significant risks. Our Export & Market Entry Strategy service helps organizations make informed decisions about international expansion by combining rigorous market research with practical entry planning. We have helped companies across manufacturing, food production, technology, and professional services expand from their home markets into new geographies across the Middle East, North Africa, and beyond.
Our process begins with market screening and opportunity assessment — analyzing market size, growth potential, competitive intensity, regulatory requirements, and cultural considerations across target markets. We use both primary research (industry interviews, trade mission insights) and secondary research (trade data, economic indicators, sector reports) to build a comprehensive view of market attractiveness.
Based on this analysis, we help you select the optimal entry mode — whether through direct export, partnership, distribution agreements, licensing, joint ventures, or direct investment — considering your organization's capabilities, risk appetite, and strategic objectives. We then develop a detailed go-to-market plan covering product/service adaptation, pricing strategy, channel design, partner identification, and marketing approach.
Our export development work has contributed to measurable outcomes including a 55%+ win rate on export opportunities (up from 35%) and 15–20% increases in export share of total revenue for our clients. We work closely with trade promotion agencies and industry associations to maximize the support available to exporters.
Key Deliverables
- Market screening & opportunity assessment
- Target market analysis report
- Entry mode evaluation & selection
- Go-to-market plan
- Partner identification & due diligence
- Export readiness assessment
Who Is This For?
Companies seeking to expand into regional or international markets. Particularly relevant for manufacturers, food producers, technology firms, and professional services companies looking to grow beyond their domestic market.